Danny Ahlers, founder of Ahlers Roofing and Construction, goes out of his way to make sure that he treats his customers right. “When people go searching for a roofer near me,” he says, “I want people to understand that Ahlers is a family business. We’re building a legacy meant to last for generations.” And as Danny knows, the best way to make a business last is by building a solid foundation of values. That’s why Ahlers is recognized as one of the best roofing contractors in DFW; because his values are R.I.G.H.T.

Ahlers maintains transparent core values of Respect, Integrity, Generosity, Honor, and Time towards their customers and employees. Those values were chosen from Danny’s own life, where he says no matter the situation, you’ve got to “make it right.” The values actually form the acronym ‘RIGHT,’ so they’re easy for each employee to remember and execute. As Danny explains, “We work really hard every day on making things right for our customers, for our employees, our subcontractors and our vendors.”

What does it look like in practice to have the RIGHT values for a roofing company?

Unlike roofing companies who come to your house and make a mess, the Ahlers’ crew works to keep everything perfect, because they understand the importance of RESPECTING your home. Danny explains that “Whenever I think about respect, I think about the relationship we have with our employees and our customers and what’s bringing us together, whether it’s a roof or just a piece of trim. We want to really respect what our customer’s expectations are and respect the home that they’ve created. We understand that it’s not just a structure that they live in, and so we really put care into what we’re doing.”

More than keeping things clean, doing a job RIGHT means that the work they do is high quality and meant to last. In Danny’s words, that means having INTEGRITY. Specifically, he says, “Integrity really speaks to everything that we do. There are so many different ways you can save money on a roofing or construction job, but what we don’t want to do is jeopardize the integrity of that job. We want to do things right, we want to make sure it’s structurally sound, we want to make sure that everything we do will pass building codes and an engineer can come in and look at something that we do and say ‘Yes this was done correctly.’ That’s work done with integrity.”

When a business is doing well in the community, Danny says that’s the time to be GENEROUS. People don’t always think of roofing companies as the kind of organizations that give back to the community, but Danny notes that with the roofing materials and construction supplies available to them, they are in the perfect position to help others. For example, Ahlers works closely with an organization called “Sunshine Spaces” to help families with critically ill children completely redesign and remodel their bedrooms or homes at no cost, and turn the living space into a children’s fantasyland. They also help those in need with complete roof replacements.

Another reason why Ahlers is able to make such strong connections with their customers is because they take the time to HONOR others. Danny explains, “We strive to honor people and what they’re going through, and where they are in life. We honor their wishes, respect their boundaries and really connect with them. Whenever somebody says ‘This is what I want from a roofing company or a remodeler, this is my vision for what’s going on right now with this project,’ we really want to honor that and see that through to the end.”

Finally, Ahlers understands that TIME is valuable, especially your time. They don’t want to lead you on, and they want to make sure you know what the job is going to entail. Danny notes that “We want to make sure that we communicate with our customers about the length of time it’s going to take to do a project. We want to be realistic, but we also want to communicate all the things that could happen. Because once you get into a project, you could be opening up a wall that has a million different problems with it and you’re not going to know until you open it up. So we like to be really realistic and transparent with people.” This kind of honesty and integrity is what separates Ahlers from other roofing companies and construction companies in DFW.

When you work with a business like Ahlers, that wears its values on its sleeve, you reap the benefits, and can have peace-of-mind that things get done RIGHT.